[M714.Ebook] Download Ebook 101 Bets That You Will Always Win, by Professor Richard Wiseman

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• Sales Rank: #169546 in Books
• Published on: 2016-09-08
• Original language: English
• Dimensions: 8.07" h x .59" w x 5.31" l, .0 pounds
• Binding: Hardcover

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0 of 0 people found the following review helpful.
FUN
By Donata
Kid loved it

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[Q178.Ebook] Download PDF Copperplate Calligraphy: A Pointed Pen Workbook, by Laura Di Piazza

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Learn or improve your pointed pen calligraphy with this easy-to-use workbook. This workbook is a great way to practice muscle memory of this script. Copperplate Calligraphy, a traditional pointed pen script developed in 16th century England, is what modern calligraphy is based on. This workbook contains traditional calligraphy guidelines that includes; ascender lines, waistlines, baselines, X-height, descender depth lines and slant lines. Each letter is illustrated with stroke by stroke examples. Students are encouraged to letter over the gray letters and then practice them free-hand on the blank guideline spaces and sheets provided.
This workbook was created by Laura Di Piazza, a professional calligrapher since 1999 and calligraphy teacher since 2007. Di Piazza teaches calligraphy classes for Society of Scribes in NYC, Dartmouth College and many other art centers and schools in and around New England.

• Sales Rank: #426747 in Books
• Published on: 2017-05-01
• Original language: English
• Dimensions: 11.02" h x .12" w x 8.50" l,
• Binding: Paperback

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1 of 1 people found the following review helpful.
Mastering the Art of Copperplate
By Goldenhands
I recently purchased this workbook and find myself constantly referring to Laura's exemplars. Her letterforms are clear, classic, and provide a contemporary approach at learning, refining, and mastering the beautiful art of Copperplate calligraphy. Great for beginners and more experienced individuals interested in the fine art of penmanship.

1 of 1 people found the following review helpful.
I used this book during a weekend workshop. It ...
By Deborah Gaffaney
I used this book during a weekend workshop. It was very helpful. The directions really helped me to get the feel for the Copperplate writing.

1 of 1 people found the following review helpful.
Five Stars
By Joyce Curwin
A lovely and comprehensive book that shows you how write and improve Copperplate.

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[P932.Ebook] Free Ebook Brand Mascots: And Other Marketing AnimalsFrom Brown, Stephen (EDT)/ Ponsonby-McCabe, Sharon (EDT)

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Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on.

Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective.

Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

• Sales Rank: #1633967 in Books
• Brand: Brown, Stephen (EDT)/ Ponsonby-McCabe, Sharon (EDT)
• Published on: 2014-06-26
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .90" w x 6.10" l, .0 pounds
• Binding: Hardcover
• 320 pages

Review

‘A joyous celebration of marketing’s forgotten 5th P, the psychopomp – that semiotic spirit that shuttles us between the material world of goods and the ethereal realm of brand meaning. This managerial bestiary, at turns poignant and personal, delights and edifies in its unfolding. These cultural biographies of our favourite fetishes and totems fairly sparkle in the humane rendering by some of our most accomplished theorists of consumption. No animals were harmed in producing this book. They are exalted in the writing.’ - John F. Sherry, Jr., Herrick Professor & Department Chair, Mendoza College / Marketing & Professor of Anthropology (Concurrent), University of Notre Dame, USA

‘It’s long past time that brand mascots got some love thrown their way―Stephen Brown and Sharon Ponsonby-McCabe have breathed new life into this subject, providing a rich examination of the vast range of characters and critters that encapsulate many of the great brands of the globe.’ – Professor Mike Beverland, University of Bath, UK

‘In our role as creators of famous and effective communication ideas, ad agencies have long intuitively understood the power of brand properties. From the Andrex Puppy to Aleksandr the meerkat – these properties are advertising gold dust for clients’ businesses – building brand appeal, personality, salience and long –term memorability. Why exactly do they work so well though? This book provides a welcome wide-ranging academic exploration and analysis of their power.’ - Sarah Carter, Planning Director, adam&eveDDB

About the Author

Stephen Brown is Professor of Marketing Research at the University of Ulster, Northern Ireland.

Sharon Ponsonby-McCabe is a lecturer in marketing communication at the University of Ulster, Northern Ireland

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0 of 0 people found the following review helpful.
Much room for improvement
By Andre Senra
Mixed feeling on this book. Some chapters are wonderfully written and quite insightful. Other ones get lost on technicalities and fail to produce any interesting point. Overall it is unsure whether it treats the subject (brand mascots) comercially or as an academic paper. I confess I had higher expectations.

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[H866.Ebook] Download The Use of History (Teach Yourself History Series), by A. L. Rowse

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• Sales Rank: #13132476 in Books
• Published on: 1948
• Number of items: 2
• Binding: Hardcover

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1 of 1 people found the following review helpful.
History: What's The Point?
By S. Pactor
Why know history? It's a fair question. We live in an age dominated by hard science, the so-called "social sciences" are almost at the point of losing their status as "science." So while, genetics tells us more about who are as human beings, the American Anthropological Association is squabbling over whether to use the word "science" in their mission statement. It's no wonder that many people graduate from college without ever taking a serious look at history as a discipline or interest.

And yet.... I've found history particularly relevant to my own path. Among all the sciences: be they hard or soft, none is so accessible as history- everyone knows something about history and people talk about history all the time. Rowse makes this point, among many others. One of the best chapters discusses how the purpose of education is to teach people how to function in society and that history, with it's study of people, their motives and their actions, create an ability in students to make judgments about people they encounter in real life.

Rowse adopts a smart stance in between the economic determinism of Marxism and the lockstep schematics of Positivism: History consists of facts, and these facts have reality because people agree of the existence of those facts. However, it is not possible to extrapolate from generally agreed facts to the presence of historical "laws" that mirror the laws of hard science. Rowse, writing at the end of World War II was smart enough to rebut the ideas of Social Darwinism and anticipate the flaws of French Post-Modernism.

History is relevant, because it shows us how people acted in the past. All other things being equal, humans will tend to act in the same way, even if we can't predict how an individual will act in a given situation.

0 of 0 people found the following review helpful.
A convincing case
By Paul Lawrence
English academic A.L. Rowse wrote this treatise in defence of the study of history and he makes quite a convincing case. The book is hardly a tome, it's brevity in many ways is one of its strengths in that it gets in, says its piece and leaves you to mull over its words. The author takes us on a grand tour of reasons for the study of history and as an armchair history buff I have to say that I'm in complete agreement with almost everything he says in this work. Some of the language and attitudes in the work do date it somewhat but they don't in any way damage the underlying case as to the worth of historical study and knowledge. In fact I would go so far as to say that anybody who tries to tell you that the subject of history is not worthwhile rather than arguing with them until you are blue in the face you'd be better served by just slinging this in their general direction.

It should be noted that this little work has been republished a number of times. My copy is an old Penguin paperback but whatever version you get I am sure any history enthusiast will enjoy reading their way through it, in fact my 2nd hand copy has a whole gamut of underlines and notations in the margin - it would appear that someone before me did indeed give this work some serious study!

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[N319.Ebook] Ebook Pearl and Wagner: Two Good Friends, by Kate McMullan

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Level 3. Pearl and Wagner are two good friends who make a trash-eating robot together, impress a judge at the science fair, and tell each other the truth (even when it hurts!). They may be two very different individuals - Pearl, a hardworking rabbit and Wagner, a daydreaming mouse - but they know how to make up and stay good friends no matter what. This easy-to-read book is the first book in the Theodor Seuss Geisel Honor-winning Pearl and Wagner series.

• Sales Rank: #350610 in Books
• Brand: Random House
• Published on: 2011-09-01
• Released on: 2011-09-01
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .19" w x 6.00" l, .25 pounds
• Binding: Paperback
• 48 pages

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0 of 0 people found the following review helpful.
Four Stars
By E. Kelly
Cute story.

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[C371.Ebook] Free PDF Heavenly Discipleship: Witnessing to the Indwelling Fullness of Christ in Every Believer, by Michael Wells

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• Sales Rank: #1304982 in Books
• Published on: 2006
• Number of items: 1
• Binding: Paperback
• 295 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
The most Christ Centered book I have read other than the Bible.
By Steve Deeble
This is a phenominal work inspired by the Holy Spirit. It points the reader to Christ in you the believer by walking you through many of the facets and challenges of our daily life. The author encourages you to not only to look to Christ in you but to trust in Him moment by moment.

0 of 0 people found the following review helpful.
heavenly
By catlady
this book opened my eyes to the truths that my heart knew but was not taught in the church. the focus is on God, not our efforts.

0 of 0 people found the following review helpful.
good book
By Mrs. K. Haley
another great book by the late Michael Wells, sharing from his encounters with people and how God has worked through him

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[X404.Ebook] PDF Download The Rotary Cement Kiln: Total Productive Maintenance, Techniques and Management, by J.P. Saxena

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Structured into fourteen chapters, this volume covers various aspects of kiln maintenance and deals with the wear of components, operational parameters and their impact on the condition of the kiln, maintenance-friendly design considerations of kiln components, on-line techniques for condition monitoring, repair during operation, effective management of a kiln shutdown, and some management approaches. It presents systematic analyses of the problems encountered during the life span of the kilns and suggests appropriate method(s) to tackle them and meet the needs of engineers and operators involved. Written in simple language, containing a good blend of theory and practice, and supported with practical reference tables and figures, this book is intended for engineers, operators and maintenance workers working with cement kilns. The author, Dr. J.P. Saxena is an absolute expert in the field.

• Sales Rank: #2546817 in Books
• Brand: Brand: CRC Press
• Published on: 2009-11-01
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 6.00" w x .75" l, .0 pounds
• Binding: Hardcover
• 340 pages

Features

• Used Book in Good Condition

About the Author

Dr. J.P. Saxena holds a B.E. Degree in Mechanical Engineering, Post-Graduate Diploma in Industrial Management and a Masters Degree in Business Administration from the University of Delhi, India. He received his PhD in Energy Conservation from the Indian Institue of Technology, Delhi. Dr. Saxena is presently working as Consulting Engineer�for Saudi Cement Company, one of the largest cement companies in the Middle East, having two cement plants. He has over 40 years of�professional experience with cement in various senior positions.

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It was delivered in good condition.
By Bernard Okobiemen
The book was okay. It was delivered in good condition.

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