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Medieval Maritime Warfare, by Charles D. Stanton

Following the fall of Rome, the sea is increasingly the stage upon which the human struggle of western civilization is played out. In a world of few roads and great disorder, the sea is the medium on which power is projected and wealth sought. Yet this confused period in the history of maritime warfare has rarely been studied – it is little known and even less understood.

Charles Stanton uses an innovative and involving approach to describe this fascinating but neglected facet of European medieval history. He depicts the development of maritime warfare from the end of the Roman Empire to the dawn of the Renaissance, detailing the wars waged in the Mediterranean by the Byzantines, Muslims, Normans, Crusaders, the Italian maritime republics, Angevins and Aragonese as well as those fought in northern waters by the Vikings, English, French and the Hanseatic League. This pioneering study will be compelling reading for everyone interested in medieval warfare and maritime history.

  • Sales Rank: #666259 in Books
  • Published on: 2015-09-19
  • Released on: 2015-10-03
  • Original language: English
  • Dimensions: 9.20" h x 1.00" w x 6.20" l, 1.58 pounds
  • Binding: Hardcover
  • 368 pages

Review
...provides its readers with a solid education in the campaigns, broader political and technological trends, and strategic aims of the maritime powers of Medieval Europe, the Levant, and North Africa... Whether one’s interest is in the technology of medieval naval warfare, the strategy and tactics of engagements and campaigns, or a study of the complex interaction between naval institutions and the societies that they served and preyed upon, Stanton has crafted a thoughtful work that should encourage more research and writing into the fascinating field of medieval maritime warfare. (Naval Historical Foundation)

a readable, very serious study of naval warfare in the wider European world from the age of Justinian to the Renaissance...Stanton effectively weaves together rather technical discussions of warship design, seafaring and the sailor’s life, naval strategy and tactics, complex diplomacy, comments on people, commerce, cultures, all of which makes for a lot of history, not just maritime history. An excellent feature is that for some particularly important operations, Stanton follows his summary overview in his main text with deeper analysis in chapter annexes titled “Exemplary Engagement.” Many of the events he covers, such as Byzantine-Muslim or Aragonese-Angevin wars are likely to be unfamiliar with English-speaking readers, which makes this a particular valuable book. (Strategy Page)

Back in the day, Dr. Daniel taught us that from the Battle of Actium in 31 B.C. to the Battle of Lepanto in 1571 there was no change in naval tactics. Well, there were changes, and Charles Stanton has sorted them out in an exceptionally clear and relatively not overwhelming way...full-color plates, most often of miniatures―a happy medium for print when your publisher goes to the expense of presenting them as well as they are done here. Because many are miniatures to begin with, detail isn't lost as a picture is reduced to fit on a page. And the color is excellent...The text refers to the sequential plates with absolute clarity, drawing attention primarily to key elements of the progress of maritime technology that would otherwise be invisible to those of us whose material culture is grounded in the age of sail. (Robert Durwood Madison, The Nautilus)

About the Author
Dr Charles D. Stanton is a former US naval officer and airline pilot who, after retirement, studied medieval Mediterranean history at Cambridge under David Abulafia. His particular focus is the Norman conquest of southern Italy and Sicily on which he has published several well-received articles in scholarly journals. His recent book, Norman Naval Operations in the Mediterranean, has also been highly praised.

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7 of 7 people found the following review helpful.
A rather superb overview and starting point
By JPS
These (as mentioned in this review's title) were the book’s objectives and I was rather happy to discover that they have been fully achieved. Given that this is an overview, and because of the book’s scope – roughly ten centuries – the reader might find in some cases that the author has somewhat and sometimes “cut corners”. Those that have already read more specialised books or one or the other of the periods covered will nevertheless find that there is a fair amount of detail included (much more than I initially expected, anyway!) and that all of the main points are well-made, starting with the limitations of naval warfare under oars and sail at the time. Also included are some good summaries of at least some of the main debates that have taken place among historians and a rather fascinating collection of illustrations, including some superb pictures of Scandinavian warships

A second - and related – major feature of this book is that it is a compilation and a summary. As such, it does not contain any original findings. However, it draws on just about all of the main specialists for each of the various periods covered and contains ample notes and a bibliography which will allow anyone wanting to go any further to do so. Note, however, that the bibliography seems to have been deliberately kept short, possibly to avoid burdening the general reader. A number of titles are omitted from it, both because they are quoted and referenced in more recent titles that are included in the bibliography and because they are listed and referenced among the notes (with total some fifty five pages).

A third feature of this book is its rather interesting and easy to read structure. A short introduction of some nine pages summarises the main components and limitations of medieval naval warfare. This is followed by ten chapters separated into two sections. Each chapter summarises the struggle under review and ends with a focus on a specific and particularly noteworthy naval battle or siege in which naval forces played a prominent role – a case study of sorts. The first section (six chapters) deals with naval warfare in the Mediterranean and the Black Sea. The second section (the remaining four chapters) is about naval warfare across the North Sea, the Baltic and the English Channel.

All of the main conflicts and periods that I was expecting to find were included, such as the Byzantine-Muslim struggle, the key and vital role played by the “naval connection” during the Crusades, “The Viking Onslaught” or the “Norman Invasion” (1066 and all that), and the Hundred Years War. AIso included are less well known but nevertheless important episodes, such as the Norman expansion in the central Mediterranean (the author’s speciality), the wars of the Angevines versus the Aragonese over the control of Sicily, the deadly rivalries between Pisa and Genoa and then Genoa and Venice and a very interesting chapter on the German Hanse. A final advantage of these ten chapters is that they can be read separately.

Five stars for a very much recommended book.

2 of 2 people found the following review helpful.
Excellent introduction to a fascinating topic
By Hubert Brown
This is an excellent book, if you are interested in the subject matter. Stanton describes, with pictures, the evolution of maritime technology. As for warfare, he divides the subject into the Mediterranean theater dominated by Genoa, Venice, and the Ottomans, on the one hand, and Northern Europe on the other, concentrating on Vikings, the Hanse, and the French/English battles. At the end of each general description, he provides a detailed consideration of some significant battle, significant in the sense of the development of naval warfare as well as historically so. The writing is clear, well edited, and the illustrations profuse and appropriate. I read most of this book on my Kindle, but examined the illustrations on my Kindle for iPad, which presented them in color, and capable of being zoomed in on. Aside from matters directly related to warfare, Stanton provides enough social and economic context to make the significance of the military matters clear. I am not an expert in this field, but my impression is that this book would be enjoyed by both the general reader, and the more knowledgeable.

1 of 1 people found the following review helpful.
Naval Warfare in the Middle Ages
By Albert A. Nofi
A summary of the review on StrategyPage.Com

'Maritime historian Stanton ("Norman Naval Operations in the Mediterranean", etc.) has produced a readable, very serious study of naval warfare in the wider European world from the age of Justinian to the Renaissance. The book has two parts, a long one on the Mediterranean and a shorter one on the North and Baltic Seas, and their adjacent waters. He covers an impressive range of actors, Byzantine, “Barbarians,” Muslims of various backgrounds, Norman, Aragonese, English, Angevin, Crusader, Viking, the Hanse, French, and the several Italian states. Stanton effectively weaves together rather technical discussions of warship design, seafaring and the sailor’s life, naval strategy and tactics, complex diplomacy, comments on people, commerce, cultures, all of which makes for a lot of history, not just maritime history. An excellent feature is that for some particularly important operations, Stanton follows his summary overview in his main text with deeper analysis in chapter annexes titled “Exemplary Engagement.” Many of the events he covers, such as Byzantine-Muslim or Aragonese-Angevin wars are likely to be unfamiliar with English-speaking readers, which makes this a particularly valuable book.'

For the full review, see StrategyPage.Com

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Jumat, 22 Oktober 2010

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  • Sales Rank: #4366611 in Books
  • Published on: 2004-06-30
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: .77" h x 5.38" w x 8.20" l, .84 pounds
  • Binding: Paperback
  • 300 pages

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Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No C

You already have the resources you need to build a powerhouse brand. If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch-and with almost empty pockets-Brenda used inventive, low-cost methods to build her own international brand that now serves clients in twenty-five countries and has offices in both the United States and Asia. Create a permanent marketing mindset for you and your team. Walk away with hundreds of low-cost or no-cost ideas to catapult your brand and increase your revenues-starting today. To find out about the companion workbook and video course, visit Smarter-Branding.com.

  • Sales Rank: #1868568 in Books
  • Published on: 2011-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .44" w x 6.00" l, .55 pounds
  • Binding: Paperback
  • 168 pages

Review
Anyone who is wanting to increase their market share, sell more products/services, or start their own business would benefit from reading this book. It's well-written, practical, and immediately implementable. I really enjoyed reading it.- Lori M - Readers Favorite

From the Author
What You Will Learn

What will you get out of this book? In the pages that follow, I'll walk you through proven strategies I've discovered over the years that, first, helped me grow and build my own brand and, later, helped all types of SMEs, entrepreneurs, and solo-preneurs -- regardless of size, industry, or country -- to create successful brands on a shoestring budget. Here's just a little bit of what you'll discover as you read on:

  • The five existing marketing assets that your company already has at your disposal that can help you build a strong brand.
  • Ways to leverage those assets to develop and implement low-cost or no-cost business-building marketing and branding ideas.
  • How to develop a six-element Brand Positioning Statement that will help you to laser-focus your marketing efforts.
  • How to determine what's good and what's bad for your own specific brand -- and how to stay focused on the good.
  • The surprising truth about who is really responsible for marketing your brand.
  • How to instill a "marketing mindset" in every member of your team -- even if you consider yourself a one-person show.
  • How to "bust" several widely held branding myths that could be holding you back from success. After reading this book, you will never fall prey to these limiting myths again.
  • How to grow yourself into a smarter marketer, smarter brander,and smarter business leader.

How to Use This Book

In order to get the most out of this book, decide which brand you want to focus on. Do you want to concentrate on a particular product brand you offer? A service brand? Or do you want to focus on the brand of your entire company? Perhaps your brand is your own name. Make that choice now.

Then, keep that specific brand in mind and apply it whenever you read the words "your brand" throughout these chapters. You can always go back and work on another brand later. But first, choose the most important brand for your business right now, and start there. Learning how to focus is a vital part of the process.

As with any learning process, the more you put into it, the more you will get out of it. So, I encourage you to work diligently, step-bystep, through this program. Remember: What you focus on grows. Give your brand the attention it deserves, and you will reap the rewards, both in terms of greater personal satisfaction and increased revenues.

From the Back Cover
You already have the resources you need to build a powerhouse brand.

If you believe you lack the money, people, time, or ideas to create a thriving brand, think
again. In fact, you already have FIVE powerful marketing resources you can use right now
to get big-brand results at low cost ... or no cost at all.

Step One: Shift your mindset.

International branding expert Brenda Bence has created the definitive guide to branding on a
tight budget. After years as a mega-brander working across four continents and 50 countries
for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she
left the corporate world to start her own business. From scratch -- and with almost empty
pockets -- Brenda used inventive, low-cost methods to build her own international brand
that now serves clients in 25 countries with offices in the U.S. and Asia.

Based on Brenda's successful low-cost branding workshops that receive rave reviews around
the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and
techniques to help SMEs and solo-preneurs achieve similar results at minimal expense.

You will:

* Learn to leverage five existing assets to create a robust brand marketing plan
* Craft a unique and compelling brand positioning using six proven elements
* Dispel widely-held branding myths that could be holding you back from success
* Apply lessons from dozens of real-world case studies from a variety of businesses
* Create a permanent "marketing mindset" for you and your team

Walk away with hundreds of low-cost or no-cost ideas to catapult your brand and increase your revenues - starting today.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Winning Customers to Your Brand
By Valerie Allen
Whether a product or a service business, Brenda Bence has winning strategies in her book: Smarter Branding Without Breaking the Bank. She focuses on five major assets every business has that can be leveraged for business success. She offers detailed plans and actions to use what you have to build and keep customers. Bence walks you through the step-by-step process of writing Your Brand Positioning statement - the way you want your customers to perceive, think, and feel about your brand. Well written, easy to follow, with practical ideas for business success.

0 of 0 people found the following review helpful.
Smarter Branding for the Little Guy!
By Tona MoralesCalkins
In a small book replete with exercises and questions, case studies and anecdotes, Brenda Bence just may steal my customers. As a coach for small businesses, I am always looking for materials and new approaches to use with my clients. In Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost, Bence not only offers new materials, she does my job for me. I tried the exercises myself as I read, thinking that I could gauge their effectiveness and polish up my own brand a little. I came away with a much better understanding of my own brand, and how to publish it to others. I will use the approach in the book with my clients. (I may even tell them about the book!)
Seriously, if you can't afford a branding coach - my rates are low enough you could probably afford me! - then this is the one book to buy. Bence has both the experience: over 20 years at multi-national corporations and more than 10 years running her own business; and the education: an MBA from Harvard. Since starting her business, Bence has become a Certified Speaking Professional and a Certified Executive Coach. More importantly to me, she is the author of five branding books. I will buy another of her books because I loved this one. For me, the willingness to spend my hard-earned (okay, I love what I do) cash on a second title by Brenda Bence is the best endorsement of all.

Toña Morales-Calkins,
CEO, doñatoña designs,
[...]

0 of 0 people found the following review helpful.
Valuable, Affordable, Inspiring Help, and a Fun Read
By savvy reviews
Smarter Branding Without Breaking the Bank is just the ticket for business owners looking for practical, affordable ideas to put tried-and-true marketing strategies to work immediately and effectively. Brenda Bence's book is a breath of fresh air with ideas for quick implementation and encouragement. Smarter Branding Without Breaking the Bank explores the resources you, the business owner, already have available for very little cost (yes, very little, really!) The author does not leave the "how-to-get-it-done" to the imagination; she gives specific illustrations and real-life applications; steps to follow on the path; and clear, practical assignments to identify and maximize the uniqueness of whatever your particular business is all about. A seasoned and popular speaker, Brenda Bence also writes conversationally. Reading her book is like sitting across the table with a good friend who overflows with ideas and problem-solving. Smarter Branding Without Breaking the Bank is a realistic workshop-in-a-book with strategies that I am eagerly putting to use right now in my own business. Not just theory. Real stuff. Valuable. You will smile, you will learn, and you will be inspired to act on it. This is a book you will be glad to have on your bookshelf to reference frequently as you begin and grow your business.

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La Europa del siglo XVI. Expansión y conflicto (R) (1996), by MACKENNEY

  • Published on: 1996-01-01
  • Binding: Paperback

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